ABOUT
JOSH PERRY
Passionate About Empowering People & Creating Purpose-driven Leaders That Change The World
I help high performers evolve into the version of themselves required to lead and live with clarity, freedom, peace, and grounded confidence—because I’ve lived the cost of pushing harder while ignoring what was happening inside. Like many high performers, I spent years achieving more while feeling less, trapped in the belief that performance and pressure had to coexist.
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I faced my greatest challenge at 21 when confronted with the first of multiple brain tumors. It forced me to confront the gap between who I was and who I needed to become. That adversity wasn’t just a battle—it became a pivot point that redirected my professional drive from living my childhood dream as a freestyle BMX athlete to a profound journey of self-discovery.
In January of 2020, my decision to walk away from BMX was twofold: to safeguard my mental and physical health and to channel my energy into a deeper calling—empowering others to simplify high performance so they can do less of what feels safe and familiar and experience more fulfillment and flow in their lives.
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From a high school dropout to a world-class BMX athlete, my life has been a testament to resilience and transformation. These experiences laid the foundation for what became the MITO philosophy—a system rooted in conscious evolution, nervous-system regulation, and identity-based performance. Through this work, I discovered my purpose: to liberate myself from my own constraints and help others do the same.
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In 2021, a seizure in my sleep led to the discovery of a fifth brain tumor, the size of a golf ball in my frontal lobe. Three months later, I underwent awake brain surgery with Dr. Q at Mayo Clinic in Jacksonville. Today, I am dedicated to helping people break free from mental constraints and take their vision to the next level. I help high performers experience the freedom, clarity, and peace that come from leading life from the inside out.
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As a former X-Games athlete who battled multiple brain tumors during my decade-long professional career, I know what it’s like to be at the top of your game while feeling vulnerable to what’s coming next. As an athlete, survivor, and entrepreneur, I’ve learned that true strength lies in navigating adversity, regulating your emotional world, and adapting to whatever life presents.
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My mission is to help others transcend their circumstances and elevate their quality of life. I guide people to evolve their identity beyond surviving so they can perform at their highest level—at home, in their relationships, and in their work. Whether someone faces personal struggles or professional hurdles, I help them unlock their potential and create meaningful, lasting transformation. Because we can all evolve into leaders who create from clarity, alignment, and grounded self-trust—not pressure.